The outcome of this project is to enhance student’s digital transformation skills of AI in digital marketing. Students will learn the skill of interacting with AI through appropriate prompts with Chat GPT. Students will develop expertise with using clear searchable skills with using strong prompts for the purpose of achieving valuable content output. The changes the students will incur will be valuable. Students will be abreast with the emerging AI trends that is happening in digital marketing today and for the future. With this authentic project, there are many benefits that students will receive, primarily problem solving and analytical skills with the digital transformation of SEO traditional outputs compared to AI outputs.